Refund Policy

If an Order is rejected by a Publisher, cannot reasonably be completed, is cancelled by us for a valid reason, or otherwise qualifies for a refund under this Policy, the applicable refundable amount will generally be returned to the Advertiser's Platform wallet.

Where technically possible, wallet refunds may be processed promptly after the Order is marked as rejected, cancelled, or refundable.

Funds returned to the wallet may then be used toward other eligible Orders, websites, campaigns, or Services available through the Platform.

A wallet credit does not necessarily mean that the amount is eligible for withdrawal to a bank account, card, PayPal account, or other original payment source.

A refund, account credit, replacement, or other appropriate remedy may be considered where there is a genuine failure to provide the service agreed upon in an Order.

Possible qualifying situations include, but are not limited to:

• the Publisher fails to deliver the agreed Order;
• the selected service becomes unavailable and the Order cannot be completed;
• content or a link is published on a different website from the website approved in the Order;
• an incorrect destination URL is used and the issue is not reasonably corrected;
• the Publisher becomes permanently unavailable or unresponsive before completing the Order;
• a published link is removed before the agreed placement or validity period and no suitable replacement can be provided;
• the delivered service materially differs from the requirements approved when the Order was submitted;
• the Order is cancelled by the Platform because fulfillment is no longer reasonably possible; or
• another exceptional situation is reviewed and approved by our support team.

Refund eligibility will depend on the circumstances of the individual Order and may require supporting information.

Where an Order includes publication of a backlink, guest post, niche edit, brand mention, or similar placement, the applicable Order may be subject to a stated placement or validity period.

If a qualifying link is removed during the applicable validity period, we may first attempt to resolve the issue with the Publisher.

Depending on the circumstances, we may:

• ask the Publisher to restore the original link;
• arrange a replacement link;
• offer an alternative website or placement;
• provide Platform credit;
• provide partial compensation; or
• approve another reasonable remedy.

The remedy available will depend on factors including:

• the Publisher's cooperation;
• whether the original website remains operational;
• whether the original page still exists;
• the type of Order purchased;
• the terms applicable when the Order was placed;
• availability of comparable placements; and
• current marketplace conditions.

A replacement on an identical website, URL, page, or metric profile cannot always be guaranteed.

We also do not guarantee that any backlink or placement will permanently improve search-engine rankings, website traffic, authority metrics, revenue, conversions, or SEO performance.

Refunds will generally not be provided where the service has been delivered according to the agreed Order requirements and the issue arises from circumstances outside the agreed scope.

Examples of non-refundable situations may include:

• the Advertiser changes their mind after submitting an Order;
• the Advertiser no longer wants a placement after work has already started;
• search-engine rankings increase, decrease, or fluctuate;
• Google or another search engine updates its algorithm;
• organic traffic decreases after publication;
• expected SEO results are not achieved;
• the Advertiser delays publication by failing to provide required approvals, content, information, or responses;
• additional content changes or revisions are requested outside the originally agreed scope;
• the Order has already been completed and accepted or approved;
• a custom outreach campaign has already begun;
• content-writing work has already started for a customized service;
• outreach costs, research, editorial work, or other non-recoverable work has already been performed;
• a third-party platform, website, search engine, hosting provider, or other external party changes its policies;
• a third-party website changes its design, ownership, traffic, rankings, metrics, or editorial rules after publication;
• results do not meet the Advertiser's subjective expectations despite the agreed service having been delivered; or
• the User breaches our Terms or attempts to misuse the refund process.

Nothing in this section limits any non-waivable refund or consumer rights that may apply under applicable law.

We take fraudulent payment activity, abusive disputes, and misuse of the refund system seriously.

Users must not attempt to obtain both:

• a Platform refund or wallet credit; and
• a separate chargeback or payment-provider refund

for the same transaction unless expressly authorized or legally entitled to do so.

Examples of prohibited conduct may include:

• knowingly filing a false payment dispute;
• claiming that an Order was unauthorized when it was legitimately placed;
• repeatedly requesting refunds after receiving completed services;
• manipulating Order evidence;
• deliberately exploiting refund procedures;
• creating multiple Accounts to obtain repeated credits;
• using stolen payment methods;
• attempting to recover the same payment more than once; or
• threatening unjustified chargebacks in order to obtain services without payment.

Where we reasonably identify such activity, we may:

• suspend or terminate the User Account;
• freeze relevant wallet funds while the matter is investigated;
• cancel pending Orders;
• reverse promotional credits;
• restrict future payment methods;
• permanently restrict access to the Platform; or
• take appropriate legal or recovery action where necessary.

If an Advertiser or Publisher disputes an Order, delivery, link status, payment, replacement, or refund decision, the matter may be submitted to our support team for review.

We may request relevant evidence, including:

• Order details;
• screenshots;
• publication URLs;
• communication records;
• transaction information;
• content requirements;
• approval history; or
• other information relevant to the dispute.

Each case will be evaluated according to its individual circumstances, the original Order requirements, available evidence, our applicable policies, and the conduct of the parties involved.

Where reasonably possible, we may attempt to resolve the matter through replacement, correction, wallet credit, or another suitable solution before approving a refund to the original payment source.

Subject to applicable law and any rights that cannot legally be excluded, Publish Path Media reserves the right to make the final Platform decision concerning Order disputes, refund eligibility, replacements, and wallet adjustments.

Refunds to an original external payment method are generally reserved for exceptional or approved circumstances and are not automatically available for every wallet credit or cancelled Order.

Where we approve a refund to the original payment source, the refund will generally be sent back through the same or an appropriate payment channel used for the original transaction, where technically and commercially possible.

Depending on the payment provider, bank, card network, PayPal, payment gateway, or other financial institution, processing may take approximately 5 to 10 business days after the refund has been initiated.

This timeframe is an estimate and does not guarantee the date on which funds will become visible in your account.

Additional delays may occur because of:

• weekends;
• public holidays;
• banking procedures;
• payment gateway processing;
• international transfers;
• security reviews;
• payment-provider requirements; or
• circumstances outside our direct control.

Once we have successfully issued an approved refund to the payment provider, further settlement time may be controlled by that provider or financial institution.

To request review of a refund or replacement issue, contact our support team and provide sufficient details to identify the relevant transaction.

Your request should preferably include:

• your registered email address;
• Order ID or transaction reference;
• relevant website or publication URL;
• a brief explanation of the issue;
• screenshots or supporting evidence, where relevant; and
• the remedy you are requesting.

Incomplete requests may take longer to investigate.

Submitting a refund request does not automatically guarantee approval.